OneForOne
BRANDING
—Pan Am Path—
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Victims of conflict include but are not limited to veterans, refugees, internally displaced persons, orphans, unaccompanied minors, and separated children. Delivery of assistance should include expanding the capacity of Canadian military to carry out humanitarian work. Independent, “untied” aid (aid aimed at local need and not tied to meeting domestic commercial interests or political objectives) is recommended and should support both short-term and long-term solutions in creating security.
ABOUT THIS PROJECT Pan Am Path contacted us to make a wide exploration of the logo for 1for1.ca, a petition in Canada which requests that for every tax dollar the government spends on military and security, one dollar is also spent helping people whose lives have been torn apart by war. The idea was settled before we took "holding hands," and our task was to express the same concept in different ways while mixing the graphic representation of the hands with the typography.
CREATIVE DIRECTION
Devon Ostrom ©
GRAPHIC DESIGN
Cristian Vargas ©
AGENCY
Pan Am Path