Ballet Hispánico
BRAND GUIDELINES
—Ballet Hispánico—
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Ballet Hispánico explores, preserves, and celebrates Latino cultures through dance. The mission unfolds in the work of the professional Company, the School of Dance, and the Education and Outreach programs. Together, these divisions celebrate the dynamic aesthetics of the Hispanic diaspora, building new avenues of cultural dialogue and sharing the joy of dance with all communities. The Company has performed for an audience of over 3 million, throughout 11 countries, and on 3 continents.
ABOUT THIS PROJECT Sunday Morning needed a hand to develop a brand guide and collateral material based on the new brand they created for the Ballet Hispánico in NYC. We developed a brand guide that explains how to use the brand and the best way to combine typography, images and color. As a part of the development we designed covers for brochures, posters, postcards and basic stationery.
CREATIVE DIRECTION
Sunday Morning ©
BRAND DEVELOPMENT
Cristian Vargas ©
PHOTOGRAPHY
Ballet Hispánico Archive ©