Caballo de Madera
EDITORIAL + ILLUSTRATION
—Self Promotion—
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Caballo de madera (wooden horse in english) taken from the Chinese zodiac was the starting point for this project, a printed pocket calendar. Horse is the seventh in the 12-year cycle of Chinese zodiac sign. The Years of the Horse include 1918, 1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014, 2026...The animal gives people an impression of independence and integrity. Its spirit is recognized to be the Chinese people's ethos - making unremitting efforts to improve themselves with passion and diligence.
ABOUT THIS PROJECT This project has become one of the most interesting of the studio. Every year we take the animal and the element of the Chinese zodiac and create a printed calendar. For the wooden horse year we selected 12 myths and facts about horses, so every month has an illustrated version of the myths/facts and the calendar. We only print 50 copies and all of them are signed and numerated. The main purpose of this is to challenge ourselves to create something new, explore techniques, and learn something new (this time about horses).
DESIGN + ART DIRECTION
Cristian Vargas ©
DESIGN ASSITANT
Carolina Córdoba
PRINTER
China Brothers Inc.
TYPEFACE
Krack®