Dr. Jekyll
BRAND DESIGN
—Marcela Rubiano—
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Dr. Jekyll is an urban wear brand created by the Fashion Designer Marcela Rubiano, based in Bogotá, Colombia. She trusted us to design and develop her new brand. The brand is inspired in the fabrics and rough seams of the clothes like jeans, jackets, and other denim pieces that she creates. The most important attributes of this brand are the handmade process and the prioritization of quality over quantity.
ABOUT THIS PROJECT Materials, fabrics, seams, scissors, and Pattern Cutting are just a few keywords and elements we used to start the creation process. The interesting part of this type of project is that you can actually work closely with the client (designer) to dig into the concept and learn as much as you can about the essence of the product.
DESIGN + CONCEPT
Cristian Vargas ©
IMPUTS
Marcela Rubiano ©