Gumption Caps
TYPEFACE DESIGN
—Gumption Coffee—
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Gumption Coffee is an award-winning specialty coffee shop from Sydney, Australia. They opened their first U.S. store in Industrial City in Brooklyn in 2020, and they recently opened two more in Chelsea and Flatiron District in Manhattan, and are looking to expand across the nation. We partnered with Lippincott who worked with them to create a new and strong brand identity by creating a custom typeface to be used as a part of the visual system.
ABOUT THIS PROJECT Gumption Coffee is an award-winning specialty coffee shop from Sydney, Australia. They opened their first U.S. store in Industrial City in Brooklyn in 2020, and they recently opened two more in Chelsea and Flatiron District in Manhattan, and are looking to expand across the nation. We partnered with Lippincott who worked with them to create a new and strong brand identity by creating a custom typeface to be used as a part of the visual system. The key aspect of the brief was to keep the visual expression of the brand playful, intentional, rhythmical, and fearless while maintaining the promise of serving premium quality coffee.
TYPEFACE DESIGNER
Cristian Vargas ©
FOUNDRY
Typozon
FONT PRODUCTION
Ramiro Espinoza
CREATIVE DIRECTION
Lippincott®
Rui Maekawa
Bethany Lesko