Immigrant • A typographic statement reshaping the perception of what it means to be an immigrant.
From Bogotá to New York, proud to be Colombian
LOGOS ARE VISUAL IDENTIFIERS NOT ONLY FOR BUSINESSES
BUT ALSO FOR PEOPLE, GROUPS OR ORGANIZATIONS
This logo represents everyone who came to the US
to share their culture, to learn and grow
I CREATED THIS LOGO NOT ONLY FOR MYSELF BUT ALSO FOR ALL IMMIGRANTS
WHO FEEL PROUD OF WHO THEY ARE AND THE WORK THEY DO EVERYDAY
Immigrant
Services: Visual Design
For most people, the word ‘immigrant’ has a negative connotation, but all it means is a person who migrates to a new country. Every immigrant has something to offer. What immigrants bring is their culture and what they are willing to get are opportunities and a better life. I created this logo after someone called me an immigrant and at that time it felt like a strong word. But after a moment of reflection, I wanted to embrace this part of my identity. While this is my contribution, together we can change the perception of this word—and own it.
Writer Erika Anderson
Photographer Cristian Vargas
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