Netflix® FYSEE (For Your Consideration) is live-action trailer—built to win eyeballs and Emmys.
Netflix®
Services: Art Direction / Brand Identity
Identity and art direction for Netflix’s FYSEE campaign, the brand’s Emmy “For Your Consideration” experience designed to spotlight its most celebrated original series. In 2017, I created the visual identity and led the art direction for a 24,000‑sq‑ft immersive space in Beverly Hills, featuring experiential moments for The Crown, Stranger Things, House of Cards, Luke Cage, and Unbreakable Kimmy Schmidt. The following year, FYSEE expanded to over 30,000 sq ft at Raleigh Studios, with a theater, multi-stage events, and activations for over 50 shows including Ozark, Black Mirror, Mindhunter, and Grace & Frankie. I oversaw everything from concept to execution—designing the identity system, spatial graphics, and environmental branding that tied together the physical experience and narrative universe of each show. The project positioned Netflix as a leader in immersive Emmy campaigning, blending entertainment, design, and strategic storytelling.
Environmental Design Magnetic Collaborative
Executive Creative Director Stu Harricks
Photography Logan Cole
Art Director Cristian Vargas
New Project Inquires
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