Oatly® A seasonal thank-you from Oatly® to baristas. Brownies, bold type, and snowy illustrations.
Oatly®
Services: Visual Design & Lettering
Custom lettering and illustration for Oatly®’s holiday thank-you gift to baristas—a limited-edition box of brownies disguised as a company holiday card. We designed a bold, cheeky visual system that combined wintery illustrated patterns with expressive type, all printed directly onto the box. The result channeled Oatly’s signature irreverence and warmth into a festive gesture that felt personal, joyful, and a little bit weird—in the best way possible.
Creative Director Heidi Hackemer
Design Director Malia Killings
PM Ana Ponce de Leon-dio
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Typozon® is a Brand & Identity Studio based in New York City, shapped by its roots in Brooklyn and collaborations worldwide.
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