Olipop® is a soft drink brand produced in the US. Ginger Ale was one of its first flavors, introduced with a creative world built around it.
Olipop® PBC
Services: Design Direction / Brand Design Direction / Motion Direction
Design direction and visual system development for Olipop’s Ginger Ale launch, which marked the brand’s first fully designed ad campaign. The creative concept introduced a refined “luxury aviation” world to reframe the traditional Ginger Ale narrative, presenting the flavor as elevated, playful, and memorable. A key element included the design of high-end PR “First Class Flight Packs,” complete with silk eye masks, cozy socks, matching sweatsuits, and Ginger Ale cans, created for influencers and press to set the campaign’s tone.
This launch was the first time Olipop applied a comprehensive brand design system across a multi-channel campaign. The unified approach to color, typography, and photography created a cohesive visual language that extended from PR kits to social content, influencer marketing, and digital ads. It marked a turning point in the brand’s evolution, shifting from product-focused visuals to integrated, story-driven creative.
The Ginger Ale campaign elevated the flavor’s role within the Olipop lineup and set a new creative standard for future launches. It demonstrated how thoughtful design can build stronger emotional connections and broaden the brand’s cultural relevance.
Designers Amia Melian + Shanna Shu
Writters Allie Carr + Madeline Talt Soules
Art Director Alyssa Pauker
Producer Laura Kantor
Head of Creative Nick Elliott
Photographer & Director Bronson Farr
Design Director Cristian Vargas
Photo & Video Production Sway
Post Production The Mill
Music Sync Butter
Production Partner XYZ
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