Who knew Dry January could taste this good? Olipop® Mocktails in Minutes made it a party without the proof.

Olipop® PBC
Services: Creative & Design Direction

Creative and design direction for Olipop’s “Mocktails in Minutes” Dry January campaign, developed in partnership with Instacart. The campaign positioned Olipop’s functional soda as a playful and health-conscious alternative to alcohol, offering easy-to-make mocktail recipes with a focus on everyday ingredients. The visual identity system extended across a branded landing page, promotional social content, Instacart display ads, sponsored products, and a dedicated Dry January brand hub. A standout feature—the “Virtual Soda Sommelier,” affectionately named OLI-VIER—invited users to explore mocktail ideas through a simple and interactive experience. The campaign drove major results: a 208 % year-over-year sales lift during the final weekend, 59 % month-over-month customer growth, and a significant increase in category share and new-to-brand shoppers, as reported by Instacart.

Designers  Shanna Shu + Amia Melian
Writter  Madeline Talt Soules
Producer Mitchell Deas
Social  Izzy Yellin
E-Commerse  Michelle Paulhus
Photography Brianna Levay
PR  Marjorie Mella + Zenda Trieu
PM Lauren Hopton
Creative/Design Direction Cristian Vargas
Production Partner Zaddy